An independent house for cross-disciplinary research, editorial work, and brand strategy
Laubais is a Geneva house built on the conviction that reality cannot be understood from one discipline alone. A single field may explain the fact; a polymathic reading reveals the network that gives it consequence. Numbers give reality its measurable shape; imagination enlarges the frame, connecting signals that first appear unrelated. Across economics, finance, geopolitics, strategy, and marketing, Laubais reads the systems through which markets move, narratives harden, institutions decide, and brands acquire meaning.
The discipline of Laubais is one of relation, proportion, and form: to read across fields, identify the pressures beneath the visible surface, and give complex ideas a language equal to their consequence. Its research is the public expression of a method founded on meaning, systems, and ideas — three ways of reading what is visible, what is structural, and what is beginning to take shape. The measure is proportion: discerning what deserves emphasis, what requires restraint, and how to give each thought its proper weight.
Selected work across economics, markets, geopolitics, and strategy. Full-length research is available by subscription; bespoke analysis is undertaken on request.
SpaceX, Frontier Capitalism, and the Financialisation of Space
SpaceX is usually discussed through the language of technological disruption, founder exceptionalism, or geopolitical ambition. Each of these readings captures part of the phenomenon, but
… Read the essay →Why markets rise through instability - and why that may be rational, until it is not
Equity markets are rising through a world that looks unstable by every conventional measure. The usual explanation is complacency. The more accurate one is that
… Read the essay →This is a selection of recent work. The complete archive is in the Reading Room.
Together, they form the method by which Laubais reads the world: tracing the hidden architecture that makes scattered things belong to the same question.
Hover or select a point of the constellation to read its pillar.
Meaning is never found at the surface; it is built in the distance between what is said, what is seen, and what is understood.
A study of identity, language, and position: how people, institutions, and ideas become legible through words, symbols, narratives, and silences.
What appears sudden is often only the visible edge of a structure that has been moving for years.
An inquiry into the forces shaping economic and institutional landscapes: capital, infrastructure, technology, regulation, incentives, and power — and the pressure points where change begins before it becomes consensus.
An idea becomes powerful when it escapes its origin and begins to reorganise the language around it.
A reflection on how ideas move through culture, history, philosophy, science, and public life: how arguments acquire authority, how narratives become collective, and what careful reasoning requires.
Meaning is never found at the surface; it is built in the distance between what is said, what is seen, and what is understood.
A study of identity, language, and position: how people, institutions, and ideas become legible through words, symbols, narratives, and silences.
What appears sudden is often only the visible edge of a structure that has been moving for years.
An inquiry into the forces shaping economic and institutional landscapes: capital, infrastructure, technology, regulation, incentives, and power — and the pressure points where change begins before it becomes consensus.
An idea becomes powerful when it escapes its origin and begins to reorganise the language around it.
A reflection on how ideas move through culture, history, philosophy, science, and public life: how arguments acquire authority, how narratives become collective, and what careful reasoning requires.
For editorial correspondence, subscription enquiries, and press — write to the house directly.
enquiries@laubais.com